Putting a European face on the Celanese vision, mission and values
Some time ago, Celanese put its global vision, mission and values into an amazing, visually appealing original painting. This was adapted in the different geographic regions of Asia and Europe. Shortly after the painting was formulated, our Celanese Asia colleagues also painted a beautiful picture reflecting the company’s global vision, combined with its Asian culture.
As employees in the European region were tasked with leading the effort of creating the visual representation of our vision, mission and values, we found it difficult to come up with…