Do you Weibo? I do.

Last year I attended a meeting where communicators came together to discuss social media. Many companies did not blog or “Weibo (micro-blog)” fearing it would invite negative comments.

I was among those few who saw it differently. First, the risk comes from unqualified products, malfunctions, accidents or bad services, not from establishing a social media platform.

It’s a matter of attitude. You can choose to be silent to avoid potential negative response, or you can take initiative to speak your own voice to build a professional and positive image that would help deflate negative comments if they did arrive. I also know the future of communications will be more digitalized and more social. Now more than ever establishing a social media platform is important for companies, both as a way of doing business and for…