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Celanese Speaks

Celanese Helping to Make China Safer 

Three years ago Celanese entered into a joint working relationship with China’s State Administration of Worker Safety (SAWS), the agency that regulates industrial health and safety in that country. Our purpose was to provide expertise in the area of process safety and help guide SAWS in enacting process safety regulations. Presently, China has no process safety regulations while most of the western world has process safety regulations such as the EU SEVESO, US PSM, and Mexico NOM standards. Since the goal of process safety is to prevent hazardous chemical releases, our participation in this effort will ultimately help save…

Celanese Speaks

Mumbai Milestones 

All roads seemed to lead to Mumbai, India recently. And not surprisingly, therefore, the streets were  overflowing with people. We were hosting several Celanese executives – Todd Elliot, Scott Richardson, Mark Oberle and Eddie Luen – who had joined us for a much-awaited customer appreciation event.

We finally got agreement for Thursday, Sept 19th – the day after “Ganesh Festival,” to hold the event. On this day, the always chaotic Mumbai traffic is further burdened with hundreds of people taking part in long street processions, for the final ‘elephant god’ idol immersion ceremony, chanting Ganapati Bappa Morya…

So yes, it got a bit crowded. As they say here in India, if you had thrown a stone, you would…

Celanese Speaks

Changing The Way We Communicate To Our Customers 

Changing the way we communicate to our customers
Email was one of the first forms of communications on the internet, and as the technology has evolved over the last two decades so has how we access that email. Celanese, much like many corporations, has continued to evolve with ways in which we access email, traditionally with Outlook on our computers, but furthering that to BlackBerry.  And now, with Bring Your Own Device program we expand that to include smartphones and tablets as well. Our customers have followed the same trends, so how we approach communications to those customers has to adapt as well.

Email client usage today
The most recent statistics from Litmus, an online email analytics provider, shows that a whopping 45% of all emails that are opened are opened on a mobile device.  Not surprisingly, Apple’s iPhone ranks #1 on that list garnering 24% of all email opens, with Outlook…

Celanese Speaks

The 4 P’s of global leadership 

I took my first global management job seven years ago. I had grown up in the Midwest and graduated from a Big Ten university. With the exception of living in Japan right out of college, my work experience was almost exclusively with North American companies. I had a lot to learn fast.

Happily, the last seven years have been the best of my career in part because of our global operating environment. I can’t imagine working any other way. The complexity of the challenges and the opportunity to learn from others is unsurpassed. Working globally, however, isn’t easy. Through trial and error, I have learned…

Celanese Speaks

Two Long Nights and Many Exciting Experiences 

I am currently a work/study BA student and now in my second work phase for Celanese. The “two long nights,” in other words, the “Long Night of Industry” and the “Night of Science” were a very special part of it.

It all started on June 18 – first with the “Long Night of Industry.” At this event, industrial facilities open their doors to the public for one evening to present themselves to interested visitors.

Our tour included a visit to the Ticona Technical Center and the new POM plant. In addition to the guided plant tour, a tour of the Hoechst Industrial Park was also offered in celebration of 150 years of operations at the Hoechst Industrial Park.

The size alone of the Ticona plant impressed all…

Celanese Speaks

Life within REACH 

If you believe this post”s headline points to a vital matter that was successfully mastered, you are not mistaken. However, the issue at hand may be a bit different than you initially thought…

I am sure that in the course of our working lives we all reached agreements, reached conclusions, maybe learned how to operate a reach forklift – but did you know that Celanese has a ”REACH team”? If you heard of this team before, did you wonder how you ”do REACH” – and why? You can find out now – I would like to explain…

Celanese Life, Celanese Speaks

A Call for More Women Leaders 

Throughout my career as a female chemical engineer working in the chemical industry, I have always found navigating the career landscape challenging; and I often wished I was not the only woman at the table — and wondered whether other women felt the same way. 

Sheryl Sandberg’s newly released book “Lean In” really clicked with me in this regard.  While raising the question: “Why do we have too few women leaders?” she pointed out certain behaviors women have that hold ourselves back.  For example, women tend to…

Celanese Speaks

Celanese Poised for a Mexican Resurgence 

For a long time, Celanese and Mexico have enjoyed a successful and rewarding relationship with almost 70 years of continued presence as one of Mexico’s most notable companies. It all started in 1945 when Celanese began manufacturing cellulose acetate yarn for the textile industry at Ocotlan, Jalisco. The 1950s and 1960s marked an important growth in the areas of synthetic and artificial fibers (e.g., nylon, rayon) as well as the plastic film industries (e.g., cellophane).  During the 1970s, Celanese Mexicana established a polyester manufacturing plant in Queretaro and started the production of acrylic esters at Cosoloeacaque. In 1982, the Cangrejera Chemical complex began operations, catapulting Celanese Mexicana into the role of the largest secondary chemicals and fibers producer in Mexico. It was also during this time that Celanese Mexicana became a major exporter with sales outside Mexico representing 37 percent of its production by volume. These goods were being shipped to the United States and Canada, Western Europe, North Africa, China and Hong Kong, and, in South America, to Argentina, Brazil and Venezuela.

In 1987, Celanese Corp. became Hoechst Celanese AG when the U.S.-based corporation was acquired by the German pharmaceuticals manufacturer Hoechst. In 1997, Hoechst spun off its Industrial Business as part of its strategy to concentrate in…

Celanese Speaks

“C” is for Collaboration 

Last night, as I was sitting on the couch with Charlotte, my two year old, watching one of her Sesame Street DVDs, Cookie Monster came on the screen. In this segment, the famous blue monster with an affinity for chocolate chip cookies sang a song titled “C is for cookie, that’s good enough for me.”  As this catchy little jingle stayed stuck in my brain for the next 24 hours, it got me thinking about my first day at Celanese, which I still remember quite vividly.  I arrived before the sun had risen that cool Dallas morning in March 2005, and as I came over the ramp onto 635, before exiting Luna Road, I saw the bright orange “C” illuminating the way to the opportunities that lie ahead. 

Little did I know, that “C” would come to stand for…

Celanese Life, Celanese Speaks

The Celanese Foundation: How It Will Change the Face of Celanese 

Celanese employees have a great spirit of volunteerism and community support. The annual Greater Dallas United Way fund raiser, Global Impact Week, and efforts in support of Habitat for Humanity, Make a Wish Foundation, and Junior Achievement to name a few are driven by employees in support of our community and those in need. Last year we estimate Celanese employees, suppliers and the corporation provided over $1.5 million dollars and 20,000 hours to community support around the world. We’re definitely making a difference and having a great time in the process.

But imagine for a moment if we can build an employee effort where our investments go directly to…

Celanese Speaks

A “Brand” New Day at Celanese 

We are transforming Celanese in big and small ways. In just a year’s time, we’ve made changes that allow us to naturally act as one team working toward the same goals with passion and purpose.

Here are just a few of the things we’ve accomplished:

  • Created and shared a common vision and mission, building to Vision 2016
  • Established global sales, technical and manufacturing organizations
  • Streamlined work processes
  • Communicated better
  • Reinforced the importance of employee development and social responsibility

And while we’re changing a lot, it’s important that we retain past strengths while embracing the challenges and opportunities of the future.

Recently we began looking at how we could make our brand…

Celanese Speaks

Award Winning Sustainability 

At Celanese, operating our manufacturing facilities to make a positive impact on our communities and the lives of those we work is core to our vision.  

On April 23, Celanese was honored at the Association of International Chemical Manufactures (AICM) Responsible Care Ceremony in Beijing, China by receiving the Responsible Care Chairman Award.  Celanese won the Chairman award for its dedication and leadership in the area of safety, environmental protection and health to neighboring communities and the China Society.

Two weeks later, on the other side of the world in Miami, Florida, Celanese was…

Celanese Speaks

Brazil: The Rising Star of South America 

I recently returned from Brazil where I was sharing Celanese’s Vision 2016 business strategy with my Celanese colleagues, and I felt compelled to share my experiences about my visit to our facilities there.  I have a deep fondness for Brazil. It may be because I lived there in the late 1990s for three years, or more than likely, because my wife is Brazilian.  Through her and her family, I have come to know the people and culture of Brazil and am always happy to have a chance to visit and spend time with our Brazilian employees. 

Brazil is a country with great business potential and is bursting with pride these days as it plans for the 2014 World Cup and 2016 Summer Olympics.  These events, combined with significant finds of oil and natural gas, as well as being one of the leading emerging global economies, translates into…

Celanese Speaks

Top Ways to Maximize Your Linked In Experience 

Taking just a few steps on Linked In can greatly benefit your job and career. Work your way thought this list and you’re well on your way to using this social media tool to your advantage:

  1. Complete your profile.  Fill in your background summary, current and previous positions, your academic backgrounds and contact information.  Kudos to those who add more information such as professional honors, organizations and certifications.
  2. Add a photo. No one wants to be the one with a shadow outline for a profile photo. Add a professional photo, without…
Celanese Life, Celanese Speaks

Paying it Forward 

I was recently asked to speak at the Women Chemists of Color in Industry Symposium at the Spring American Chemical Society (ACS) meeting in New Orleans. This request caused me to reflect on the theme  “Pathways, Progress, and Outlook on the Future, for Women of Color” and what it means to me and my career path.   The goal of the ACS Department of Diversity Programs is to “advance diversity and inclusion in the chemical sciences and increase the representation of underrepresented minorities, women, younger chemists, and chemists with disabilities into the science field.”  This vision speaks to me in many ways as it provides opportunities to cultivate a diverse community and environment in the chemical industry.

My pathway to chemistry was simple, I became interested in…

Celanese Speaks

Using Linked In to start or strengthen your connection with Celanese 

If you’re active on social media you may have noticed that Celanese has amplified its presence on Linked In with a refreshed company page and a more robust special interest group, Celanese | Current and past employees.

The refreshed company page is the go-to for information on open career opportunities at Celanese sites around the world.  Additional information includes background on the company’s strategy, areas of focus and significant corporate announcements.  Benefits to clicking on the “follow” button include…

Celanese Speaks

We prefer objective miracles 

We’ve all been there….a moment with our customer, our R&D, or our business manager where they put their foot down and just say “Yes, I understand this product works…but why does it work!?”  I’ve been told I’m not to use the mechanism described in the well-known cartoon by S. Harris to explain “how it works” anymore…

Celanese Life, Celanese Speaks

My Top 6 countdown of reasons why I enjoy working at Celanese 

Five years ago I graduated from the university was determined to start a career in a fast-moving international enterprise with plenty of possibilities for personal development. This was exactly what I found at Celanese. And in my blog, I want to share the Top 6 reasons why I enjoy working for this global chemical company.

  1. The international environment
    Our headquarters is in Texas; however 73 percent of our sales are generated outside the US. I worked for Celanese in China and I enjoy being in regular contact with colleagues from Europe, Asia and US.
  1. Different businesses and customer industries
    Our portfolio comprises commodity and specialty chemicals. In the future, I could have the opportunity of working for a specialty business like
Celanese Speaks

Getting Bullish on Indonesia 

Over the past several months, I’ve been spending a lot of time in Jakarta.  Partnering with Pertamina, Indonesia’s state-owned oil and natural gas business, we’re advancing a Joint Statement of Cooperation to develop Celanese’s proprietary technology to make fuel ethanol for use in Indonesia. I have also had the opportunity to get to know our other businesses there as well as we have a long history of doing business in Indonesia with our Acetate and our Acetyls businesses. 

From where I stand, there are several reasons to be bullish on…

Celanese Speaks

Celebrating Celanese Employees Via Facebook 

Celanese launched its Facebook page in 2012 to show the people and culture behind the leading chemical technology brand.  Considered official company communication, Celanese employees are encouraged to visit it and add news about their professional and community achievements. Those doing business with the company or interested in employment can find in it company insights that supplement business, trade and financial news.

Many times the information found in Facebook postings on the Celanese page can’t be found on the company intranet or website, and is exclusive to this social media channel. However don’t expect to find any financial or business announcements in these postings; those announcements will continue to…

Celanese Speaks

The Search for Truth 

Not so long ago, before I traded in my bench for a desk, you were more likely to see me in front of a mass spectrometer than a laptop. My pre-Celanese life was spent as an analytical chemist and my daily routine was, at first glance, rather different to my reincarnation as a new business development guy. I implore you, however, to cast aside the obvious differences and explore with me the notion that both business and science, boil down (pun intended) to a perpetual search for the truth.

When I first joined Celanese, I evaluated new business ideas for our AI business. Like most fresh- faced graduates I completely missed the point. I wanted every project to be an overwhelming success and was deflated when an ROI looked unfavorable or we couldn’t justify the resources needed for…

Celanese Speaks

Five Security Tips for the Holidays 

As the holiday season approaches, it is that time of year when crime tends to rise. And although the list of security tips listed below is nothing new, it’s a good idea to remind ourselves of these useful tips to ensure we are not victims of identity theft, digital fraud or any other sort of crime. 

Tip 1: Keep your money and credit cards safe.

While you are out shopping for gifts, make sure your cash and credit cards are not readily visible or easily lifted.  For the ladies, this means keeping your purse closed at all times and for the men keeping your wallet near your body where you can feel it. 

Tip 2: Email scams

Do not click on links embedded in your email or open attachments from random sites or people unless you are absolutely sure it is a legitimate email.  This is how malware can end up installed on your PC for the purposes of stealing your identity or learning more about you and your…

Celanese Speaks

A new perspective through the GBS Rotation program 

Everyone who has changed jobs or departments can understand how enlightening it is to suddenly see Celanese from a different perspective.

In the Nanjing Shared Service Center (now GBS), we have been running a Rotation Program that has been designed to broaden peoples perspective as well as develop their technical skills. This is not a new idea by any means, but what is different is we have stuck with the program and have seen how people grow.  From an employee who was processing invoices in Accounts Payable, to becoming a supervisor after her rotation, and now moving into a team lead role.  Or another employee who left Nanjing as a quiet young graduate and came back more experienced, full of confidence and knowledge in his area.  My favorite stories are those candidates who are brave enough to…

Celanese Speaks

Unlock employee engagement 

SmartBrief published a guest blog post about leadership and communication by Gretchen Rosswurm, Celanese’s vice president of communications and corporate social responsibility.

The full post is re-published here for the convenience of Celanese’s audience:

One of the best parts of my job is working with leaders to engage their employees. While the engagement buzzword has launched thousands of books, conferences and employee surveys, there are simple techniques you can do today to engage yourself and your employees.

You already know what engagement looks like. It’s the extra effort your employees invest to make their team and company a success. It’s the individuals who go out of their way to…

Celanese Speaks

Celanese TCX Technology® Can Reduce Indonesia’s $12 Billion Annual Gasoline Subsidy 

I recently returned from another trip to Jakarta, the third time in as many months given the significant progress being made in the country.  The Celanese team has kicked off the work with Pertamina as defined in our Joint Statement of Cooperation and it was rewarding to see the progress they have achieved.  As a reminder, Celanese announced its intention to jointly develop projects with Pertamina, the leading state owned oil and gas company in Indonesia, to convert local coal resources to ethanol using Celanese’s TCX® ethanol technology for use as a transportation fuel in the country.  While in Indonesia, I had the opportunity to meet with the US Ambassador to Indonesia, Scot Marciel, at the Ambassador’s residence.  The Embassy has been very supportive of our efforts and has provided instrumental insight and support into the opportunity.

Ambassador Marciel hosted a reception with members of “Commission VII” of the Indonesian Parliament to discuss the fuel ethanol project between…

Celanese Speaks

China, Celanese and This Summer 

One of the ever-present views of the economic climate is the slowing of China’s economy and the impact it’s having on the world. Celanese has major investments in Asia and China which represents about 20% of our annual revenues. So it has been a priority of mine to get a firsthand look at what’s happening there, to hear from customers, suppliers and to spend time with our employees.

Having just returned from four weeks in Asia I want to share some highlights of this trip. But before I do, let’s start with…

Celanese Speaks

Improvisation & Innovation – An Intersection of Personal Passions 

Almost two years ago, Celanese was embracing its transition into a company focused on innovation, collaboration and customer-orientated opportunities; and I was enjoying my own transition into a new role to support that innovation built on strategy, marketing, and – a personal passion – improvisation.

How can I suggest that good business can come from improvisational acting?  Easily.  When we discuss unmet needs of the marketplace and debate possible solutions, we are embracing an unscripted environment where the solution doesn’t exist –quite frankly, we’re making it up as we go.

Strategic thinking, a “Market-Back” perspective, and “Stage Gates” improve the success of innovation development; similarly, there are core elements that make improvisation more successful.  As I outline below, there are three improvisation skills which can…

Celanese Speaks

Leaders communicate, and communicators lead 

This week SmartBrief published a guest blog post about leadership and communication by Gretchen Rosswurm, Celanese’s vice president of communications and corporate social responsibility.

The full post is re-published here for the convenience of Celanese’s audience:

I’m lucky. Having been with a number of Fortune 500 companies, I’ve worked with some incredible leaders. They may not be names you know, but these are a special few who lead and communicate so well they bring people together to achieve amazing things.

From CEOs to supervisors and everything in between, these leaders have a few common communication habits that any of us can take to persuade, inform and encourage teams to be more successful. I’d like to share them with you…

Celanese Speaks

Weibo – the Social Media You Need to Know 

Do you Weibo? I do.

Last year I attended a meeting where communicators came together to discuss social media. Many companies did not blog or “Weibo (micro-blog)” fearing it would invite negative comments.

I was among those few who saw it differently. First, the risk comes from unqualified products, malfunctions, accidents or bad services, not from establishing a social media platform.

It’s a matter of attitude. You can choose to be silent to avoid potential negative response, or you can take initiative to speak your own voice to build a professional and positive image that would help deflate negative comments if they did arrive. I also know the future of communications will be more digitalized and more social. Now more than ever establishing a social media platform is important for companies, both as a way of doing business and for…