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Creating Customer Value

K 2016: Anyone Could be the Next Big Customer for Celanese 

Every three years the whole plastics industry meets in Düsseldorf, Germany for the world’s largest plastics tradeshow: the K. In 2016 more than 218,000 trade visitors from 108 countries came to the city on the Rhine. But what’s so fascinating about this fair?

Let me try to explain it from my viewpoint. For me, it was the second K attending for Celanese after 2013. But my very first experience with the K started in 2007, while I was a young man studying plastics engineering, and honestly, I didn’t know too much about the size and the power of the industry. Our professors just told us we definitely can’t miss that show, and so I took three of my fellow students and we went to Düsseldorf without knowing what to expect…

Creating Customer Value

Why Our Spondon Site Went Minion Mad 

Do you know the Minions? These little yellow guys have been famous all over the globe thanks to the movie “Despicable Me.” Being awfully cute and terribly clumsy at the same time, especially Kevin, Bob and Stuart, have won the hearts of millions. Earlier this summer, the story of the Minions also made their way to Celanese. Even if it weren’t Kevin, Bob and Stuart ringing my phone, I wouldn’t have minded if they actually did.

On a Wednesday afternoon in July, I received a rather panicky phone call from a printing company based in Leeds, UK, enquiring if we supplied a clear red film, which could be used for a goggle application. Their previous supplier had let them down at the very last minute and they had just four days to create 14,000 pairs of goggles for the UK supermarket chain ASDA.

Creating Customer Value

Framing innovative and sustainable customer solutions in the Building Materials world 

In a recent blog, Stephanie Daigle, vice president of U.S. Public Affairs for Celanese, introduced us to the important work being done in the American Chemistry Council’s Value Chain Outreach (VCO) initiative and explained the leading role Celanese is playing. Beyond staying informed, the ACC (and by extension, Celanese) is actively working to influence key stakeholders so that we can better anticipate the needs of our customers regarding important evolving issues. These stakeholders in the area of building materials include architects, building owners, contractors, environmental NGOs (non-government organizations) and government organizations at the federal, state and local levels.

Building materials is an exciting and dynamic segment. Over the last decade, many building codes, environmental mandates and voluntary green building rating systems have had an extraordinary…

Creating Customer Value

Are you glocal? How we’re creating customer value 

Celanese wrapped up an incredibly successful Chinaplas® (Asia’s biggest plastics trade fair) exhibition in Shanghai last month.  I won’t know the final count of visitors and meetings for a little while, but based on the latest information, there were more than 2,000 visitors to the booth, over 60 scheduled meetings and countless ‘on-the-spot’ information exchanges.  Our engineered materials, Clarifoil and EVA teams were certainly busy.  A common theme for the show was how Celanese is helping create customer value.

One of the most exciting announcements we had during the show was Celanese’s plan to begin…

Creating Customer Value

Celanese Sings the Praises of Qorus™ to the World 

In my last blog, I shared what we learned about the importance of branding, even in a business-to-business environment, and discussed how we were developing a new brand for  our innovative new sweetener system.  But, I left the brand name secret.   Well, here it is: Qorus™ sweetener system.

Why Qorus?  As we developed this product, even we were surprised by the huge impact of allowing the right ingredients to work together versus the individual parts alone.  We had discovered a revolution in…

Creating Customer Value

Branding Gives a Voice to the New Nutrinova Innovation 

A brand can do wonders for a product, company or service.  Whether we agree or not, a brand speaks loudly about us.  A strong brand can help us communicate to the world what our product or service is. A brand can create a personal connection that is individual and special. With the right brand voice and message it can help us stand out and ensure that we are recognized and remembered for the value we bring.  

We are in the process of creating a brand for the new innovations in our food ingredients business, Nutrinova.  We created a name early on and then realized that it did not fully represent how we wanted our customers and the industry to see us. It didn’t send the clear message that the industry can…

Creating Customer Value

A breath of innovation in the energy industry 

Democrats, Independents and Republicans alike support a bill being re-introduced in the House today. It’s the Domestic Alternative Fuels Act of 2013 that, once passed, will push America closer to energy independence.

This act modifies the outdated Renewable Fuel Program of the Clean Air Act to allow domestic alternative fuel, such as natural gas, to be used to satisfy a portion of the required applicable volume of renewable fuel. Passing it is Congress’ chance to fix the error they made in 2007 when they…

Creating Customer Value

Improve Impact Performance of Thermoplastic Composites in Auto Applications with Glass Tape 

Most auto makers feel the strong pressures to reduce carbon emissions and improve fuel economy for passenger vehicles and commercial trucks throughout the world.  The interest and use of composites by transportation OEMs is growing. As a result, composite material suppliers are working hard to improve thermo-mechanical performance, increase processing speeds, reduce part mass and costs and enhance surface aesthetics with fewer post-mold operations.  Generally, they want to make it easier to position composites against high-strength steel and aluminum. 

Last year, a study conducted by European and American organizations looked at…

Creating Customer Value

Clarifoil Film Showcased at Walmart Show 

Clarifoil have just returned from the Walmart Sustainability Expo – an invite only event exclusively for suppliers and buyers of Walmart.  This is the 3rd year that Clarifoil have attended, having previously exhibited compostable envelopes and breathable donut boxes.  This year was the launch of Clarifoil’s thermoformed packaging in the form of sushi boxes.

Traditionally, PVC has been used for this type of packaging however, there is strong drive to eliminate this from the supply chain due to its contribution to landfill, difficulty to recycle and the fact it is not made from sustainable sources.   RPET (recycled PET) is becoming increasingly popular, however this product has a finite lifetime due to…